Work, and the thinking behind it.

The problem

Patients choose a dentist on trust and convenience, often from their phone. Most clinic sites bury the booking button and can't reply after hours.

Our approach

• Booking button fixed on mobile, one tap from any page
• WhatsApp AI assistant that answers questions and books slots
• Treatment pages that answer price questions up front
• Google reviews shown live

What we'd measure

• Online bookings per month
• After-hours enquiries handled
• Treatment page to booking rate

The problem

People need a plumber now. They compare three options in two minutes and call whoever looks reliable and shows a price.

Our approach

• Click-to-call as the main action
• Google Search ads for urgent, local searches
• Service-area pages for each neighbourhood
• Instant SMS or WhatsApp reply to every quote request

What we'd measure

• Calls and quote requests
• Cost per lead from ads
• Rankings for local searches

The problem

Gyms and studios live on trial sign-ups. Ad traffic lands on a generic homepage and leaves.

Our approach

• One landing page per offer, matching the ad
• Meta ads with real class footage
• Two-field sign-up with automatic WhatsApp confirmation
• Follow-up sequence that turns trials into memberships

What we'd measure

• Trial sign-up rate
• Cost per trial
• Trial to membership rate

The problem

Legal clients are anxious and need to know you handle their exact situation before they share details.

Our approach

• Practice area pages in plain language
• Confidential enquiry form with AI triage by case type
• Automatic routing to the right lawyer
• Credentials shown near every form

What we'd measure

• Qualified enquiries per month
• Time to first response
• Enquiry form completion rate